Audience Research: The Findings...

In order to understand what teenagers want from a music video, I asked 20 teenagers (10 males and 10 females between 16-18 years old) a series of 10 questions on various aspects of music and music video production.

Question 2: How many different music videos do you conventionally watch per week?

I asked this question to gauge an understanding of how knowledgeable my audience would typically be about music videos. I thought that if people watched more videos, they would have stronger opinions and expectations of the content. Also, typically the females questioned watch more music videos than males. There are several males that watch fewer than 1 a week!

Music Video Planning: Questionnaire

Here is my finished questionnaire, which I'll be handing out to 20 people over the next few days.

The results will help me determine what my audience expects from a decent music video - and I hope to take the findings onboard in the production of my own music video.

To enlarge press the images!