Goodwin's 7: 3 Video Review

In 1992, Andrew Goodwin published a book called “Dancing in the Destruction Factory”. This book was the result of many years research into music videos, and common conventions between them.

Goodwin came up with a variety of codes and conventions that can be expected in the typical music video. In this blog post I will be discussing 3 videos and comparing them to the codes and conventions that Goodwin has outlined.

Music Video #1: Stanton Warriors: Turn Me Up Some

Copyright: Punks Records (2011)

#1: Music videos demonstrate certain genre characteristics.
The typical dance video will often feature a lot of dancing and you might see the track artist to showcase their producing or DJ talent. Dance videos are often either narrative or performance based, and sometimes a fusion of both.

This video features a wide degree of dancing, from street dancing to ballet dancing (interestingly in a urban backdrop) as is conventional in dance music videos. The video doesn’t show the DJ showcasing his “talent”, but the 3 dancers in the video are showcasing their talent through dance.

Find Your Tribe

Something we looked at in class on Tuesday, was the Find Your Tribe website. We were asked a series of questions about our lives (like favourite radio stations, tv channels, magazines etc.) and I came out as... a TOWNIE?!?! Not sure I totally agree...



"You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say."

I also showed signs of being a clubber apparently... I'm a bit more like this "tribe"...

76 Video Collage

Here's a challenge for you blog readers.

Over the last 2 nights I've made a collage of still shots from various music videos for the front page of my media folder (inspired by Olivia's blog background). There are 76 videos in this collage... how many artists or songs can you name? The person who names the most in the comment box by Christmas... just make sure you put a brief description of the picture, then the artist/song. The winner may get a small present. :)

A2 Media Past Video: Puretone - Addicted To Bass

Now, call me a critic or a hard-task master, but there is really only one video I have been blown away with when shown it in class. All the rest, just don't have that certain special "aspect" that make them appeal to me. They need to be interesting from start to finish... and the amazing Puretone - Addicted To Bass remake from a few years ago, which rather unsurprisingly got full marks, is one such example.



It might be my love of the dance genre, but I was seriously impressed by this music video when I first watched this back in Year 10.

Andrew Goodwin: Do music videos demonstrate genre characteristics?

Andrew Goodwin states that music videos will often demonstrate characteristics that are specific to certain genres. As my videos are mostly based in the dance genre, I will be comparing them to what can typically be expected of that genre.

First off, let’s have a look at what is expected of the “typical” dance genre music video. LOTS of them are set in clubs and showcase the artist’s talent. This is usually because most dance tracks are created by well-known club DJ’s and producers – and therefore, they’d want to showcase their production qualities through the music and (usually) showcase their DJ’ing abilities through footage taken from club nights or special events. You’ll also typically get lots of male/female eye-candy with an awful amount of clothes missing.

Copyright: Ultra Records (2008)

Music Video of The Week (w/b 12/09/11) : Justice - Audio, Video, Disco

I'm back for Year 13! Another year of Media Studies awaits, so I thought I'd get back to blogging! To kick off, here's a relatively new tune from French electronic music producers Justice...


Copyright: Ed Banger Records (2011)