A2 Media Past Video: Puretone - Addicted To Bass

Now, call me a critic or a hard-task master, but there is really only one video I have been blown away with when shown it in class. All the rest, just don't have that certain special "aspect" that make them appeal to me. They need to be interesting from start to finish... and the amazing Puretone - Addicted To Bass remake from a few years ago, which rather unsurprisingly got full marks, is one such example.



It might be my love of the dance genre, but I was seriously impressed by this music video when I first watched this back in Year 10.

Andrew Goodwin: Do music videos demonstrate genre characteristics?

Andrew Goodwin states that music videos will often demonstrate characteristics that are specific to certain genres. As my videos are mostly based in the dance genre, I will be comparing them to what can typically be expected of that genre.

First off, let’s have a look at what is expected of the “typical” dance genre music video. LOTS of them are set in clubs and showcase the artist’s talent. This is usually because most dance tracks are created by well-known club DJ’s and producers – and therefore, they’d want to showcase their production qualities through the music and (usually) showcase their DJ’ing abilities through footage taken from club nights or special events. You’ll also typically get lots of male/female eye-candy with an awful amount of clothes missing.

Copyright: Ultra Records (2008)

Music Video of The Week (w/b 12/09/11) : Justice - Audio, Video, Disco

I'm back for Year 13! Another year of Media Studies awaits, so I thought I'd get back to blogging! To kick off, here's a relatively new tune from French electronic music producers Justice...


Copyright: Ed Banger Records (2011)

Representations In Music Videos: Wolfgang Gartner - Illmerica

For my video analysis I chose one of the hottest electro hits currently around on the radio at the moment, Wolfgang Gartner's Illmerica.

Very concept based this one, why not have a watch? :)


Copyright: Ultra Records - 2010

Music Video of The Week (w/b 11/07/11) : Noisia & Mayhem ft. KRS One - Exodus

This week's video of the week is simply monumental. The track is pretty average but video producer Alexander Lehmann really has taken the limits of visual effects and CGI in music videos to another level.

The insaine level of detail on the graphics is something which I have not seen before. It's second to none.

Lehmann took around 3 years to produce this video. Even if I'm not able to replicate the level of detail we have here, on my own video, it's certainly got me thinking about what sorts of visual effects I could use, and where, in my music video.


Copyright: Vision Recordings - 2007

Video Focus: The Chemical Brothers - Hey Boy Hey Girl

Nothing like an intriguing music video to liven up a Thursday night! Here's a 90's dance anthem from The Chemical Brothers with a suitably psychedelic video. First off, I'd suggest watching the video in it's entirety.


Copyright: Astralwerks/Virgin Records/EMI (1999)