Student Digipack & Magazine Advert: Blighters

A digipack is an essential marketing tool that comes along with a CD purchase. They commonly have a front cover that attracts the attention of the audience and offer more information about the tracks on the album, as well as including other features such as lyrics.

A past student example is this, from "blighters/".

*Image*

The colour contrast on the front cover has been tastefully done and works well. An image of a guy and a girl walking away from the camera is the most predominant part of the cover. You could say that the image and the colours involved of blue and green highlight the intended mood of the image, as they are quite melocholly colours and may be trying to communicate to the audience that the track may be rather emotional and of a rocky, industrial manner. The colour gradient usage and the predominant feature of a sole photograph is something that I will potentially be using on my own piece, with careful thought about the colours used so it fits the dance genre I am doing (potentially darker colours as it is a darker drum&bass/dance song, but this will be investigated during the design phase). The simple text of just "blighters/" on the front cover is to the point, and does not detract away from the effectiveness of the image - whereas if there was too much text, it may detract from the effectiveness of the image and its colour correction.


The font itself packs a punch and the white colour stands out well from the contrasting tones of the blue and green in the background. The size of the font is sufficient for the text to be easily identifyable from a shop shelf location and is effecient in it's purpose.

The magazine advertisment that goes alongside the CD is also reasonbly effective.

*Image*

With the albums front cover beng positioned in a featured position in the middle of the advert in the form of a polaroid print out, it ensures the reader has a clear understanding of the design of the CD cover, and thus what to look for in the shops. The overall colour scheme is highly effective and goes together well - blacks, blues and greens all flow together well with the dark tones on the background being punctuated with the crisp white text that is used. Blue text usage to highlight institutions quotes are used from also ties in well with the main white typeface. The inclusion of the website is also a good feature as it allows the audience to find more information about the band and/or the CD release prior to purchase.

Maybe I would have included future tour dates on the advert, and been abit more varied with the use of images, rather than just the background image (of what looks like an industrial environment) and the main image of the 2 people walking away from the camera. I'd also engage with Web 2.0 technologies through the inclusion of Twitter and Facebook accounts in the advertisement.