Goodwin came up with a variety of codes and conventions that can be expected in the typical music video. In this blog post I will be discussing 3 videos and comparing them to the codes and conventions that Goodwin has outlined.
Music Video #1: Stanton Warriors: Turn Me Up Some
Copyright: Punks Records (2011)
#1: Music videos demonstrate certain genre characteristics.
The typical dance video will often feature a lot of dancing and you might see the track artist to showcase their producing or DJ talent. Dance videos are often either narrative or performance based, and sometimes a fusion of both.
This video features a wide degree of dancing, from street dancing to ballet dancing (interestingly in a urban backdrop) as is conventional in dance music videos. The video doesn’t show the DJ showcasing his “talent”, but the 3 dancers in the video are showcasing their talent through dance.
#2: There is a relationship between lyrics and visuals.
The only lyric is the song is “turn me up some”. Despite the sole lyric, in my view, it could connote energetic activities in life that stands out from the mundane normality of life that these 3 stars.
#3: There us a relationship between music and visuals.
The music is fast paced and high bpm (beats per minute), and during the “stutter” elements (e.g 1:19-1:23) the edit pace increases to match the fast tempo shot changes (which is quite cool)
#4: The demands of the record label will include the need for lots of close ups of the talent.
The talent in the video are the dancers and they are showcasing their individual talent - the individuals are linked as a group through their interest of dancing.
#5: The artist may develop motifs or iconography that reoccur across their work (a visual style)
The logo at the start is the Stanton Warriors logo that can be found widely across other music videos, publicity and merchandise.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
We are looking in on the lives of 3 people, and certainly feel like we are spying on them as we look down on them in bed at the beginning of the video. The female is reasonably attractive and males get some pleasure from this.
#7: There are often intertextual references – mostly to film, TV and popular culture.
References to street culture can be found with the street dancer, as he is also dressed in a familar manner to those that practice parkour or street dancing (in the tracksuit, hat, hoodie and trainers attire.
Music Video #2: Coburn: We Interrupt This Programme
#1: Music videos demonstrate certain genre characteristics.
The typical dance video will often feature a lot of dancing and you might see the track artist to showcase their producing or DJ talent. Dance videos are often either narrative or performance based, and sometimes a fusion of both.
This video features a wide degree of dancing, from street dancing to ballet dancing (interestingly in a urban backdrop) as is conventional in dance music videos. The video doesn’t show the DJ showcasing his “talent”, but the 3 dancers in the video are showcasing their talent through dance.
#2: There is a relationship between lyrics and visuals.
The only lyric is the song is “turn me up some”. Despite the sole lyric, in my view, it could connote energetic activities in life that stands out from the mundane normality of life that these 3 stars.
#3: There us a relationship between music and visuals.
The music is fast paced and high bpm (beats per minute), and during the “stutter” elements (e.g 1:19-1:23) the edit pace increases to match the fast tempo shot changes (which is quite cool)
#4: The demands of the record label will include the need for lots of close ups of the talent.
The talent in the video are the dancers and they are showcasing their individual talent - the individuals are linked as a group through their interest of dancing.
#5: The artist may develop motifs or iconography that reoccur across their work (a visual style)
The logo at the start is the Stanton Warriors logo that can be found widely across other music videos, publicity and merchandise.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
We are looking in on the lives of 3 people, and certainly feel like we are spying on them as we look down on them in bed at the beginning of the video. The female is reasonably attractive and males get some pleasure from this.
#7: There are often intertextual references – mostly to film, TV and popular culture.
References to street culture can be found with the street dancer, as he is also dressed in a familar manner to those that practice parkour or street dancing (in the tracksuit, hat, hoodie and trainers attire.
Music Video #2: Coburn: We Interrupt This Programme
Copyright: Great Stuff Recordings (2005)
#1: Music videos demonstrate certain genre characteristics.
This music video is rather unconventional for one in the dance genre. It doesn’t feature any dancing; no DJ’s and could be labelled a concept video other than a performance or narrative video, due to the fact that it showcases all these TV’s committing suicide in different manners.
#2: There is a relationship between lyrics and visuals.
The only lyric in the song is “We Interrupt This Programme”. The idea of television’s committing suicide relates back to the lyric, as when TV’s are broken; it “interrupts” the programme that is being watched!
#3: There is a relationship between music and visuals.
Like the Stanton Warriors video the track is fast paced and during the “stutter” elements in the song (e.g 0:54-0:58) the video shot variation and edit speed increases to match the tempo.
#4: The demands of the record label will include the need for lots of close ups of the talent.
If you could label talent, as TV sets other than people, then it could be considered that the variety of shots, coverage and angles used in the production showcase this “talent” in a successful manner.
#5: The artist may develop motifs or iconographies that reoccur across their work (a visual style)
There are no noticeable motifs or iconographies that are visible in this video. Coburn has yet to produce another dance hit/video.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
There are no people in this video, but the notion of looking is shown through the television props. We conventionally seek and receive enjoyment from content that is shown on television sets in day to day life. Viewers therefore may find it ironic they are receiving pleasure from watching the destruction of television’s in different ways.
See Also: Representations in Music Videos
#1: Music videos demonstrate certain genre characteristics.
This music video is rather unconventional for one in the dance genre. It doesn’t feature any dancing; no DJ’s and could be labelled a concept video other than a performance or narrative video, due to the fact that it showcases all these TV’s committing suicide in different manners.
#2: There is a relationship between lyrics and visuals.
The only lyric in the song is “We Interrupt This Programme”. The idea of television’s committing suicide relates back to the lyric, as when TV’s are broken; it “interrupts” the programme that is being watched!
#3: There is a relationship between music and visuals.
Like the Stanton Warriors video the track is fast paced and during the “stutter” elements in the song (e.g 0:54-0:58) the video shot variation and edit speed increases to match the tempo.
#4: The demands of the record label will include the need for lots of close ups of the talent.
If you could label talent, as TV sets other than people, then it could be considered that the variety of shots, coverage and angles used in the production showcase this “talent” in a successful manner.
#5: The artist may develop motifs or iconographies that reoccur across their work (a visual style)
There are no noticeable motifs or iconographies that are visible in this video. Coburn has yet to produce another dance hit/video.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
There are no people in this video, but the notion of looking is shown through the television props. We conventionally seek and receive enjoyment from content that is shown on television sets in day to day life. Viewers therefore may find it ironic they are receiving pleasure from watching the destruction of television’s in different ways.
#7: There are often intertextual references – mostly to film, TV and popular culture.
The main reference we have in this video, is the reference to TV itself. We seek enjoyment and pleasure by watching the TV
Music Video #3: Danny Byrd: We Can Have It All
Copyright: Hospital Records (2010)
#1: Music videos demonstrate certain genre characteristics.
This music video is conventional due to the fact it contains the DJ performing his tune with an audience, which you see in many dance music videos. It also features lots of close ups of the DJ.
#2: There is a relationship between lyrics and visuals.
The lyric "dance to the beat till you hear a drum" links into the visuals as they are dancing to the beat of a drum... wow... you'd never now. ;)
#3: There us a relationship between music and visuals.
The music is a pounding drum & bass number, that is sychronised with the dancing of the crowd. The spotlights also move accordingly during the song, and change colour routinely to give that little bit more of a dancefloor vibe.
#4: The demands of the record label will include the need for lots of close ups of the talent.
There are several close ups of Danny (e.g 0:28-0:32 & 0:59) but various others (0:49 & 0:53) only show close ups of certain features - the mixing desk, or hands for example. There are far more crowd shots during the video, which the label may consider to be more important! Happy and excited audience in the club = people thinking "oh, that's a good track... i might buy that"
#5: The artist may develop motifs or iconography that reoccur across their work (a visual style)
Danny Byrd has not created many other videos, and there is no notable motifs or iconography that can be found in them. His other main video (Ill Behaviour) features stock footage from festivals over the last few years... and a intresting old man playing a guitar very fast.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
The video contains lots of "pretty colours" (sorry for dumbing down there... I couldn't think of a better phrase!) through the spotlights in the club (as you would expect from a nightclub) and that aids the pleasure of watching the video. There are also some attractive females dancing shown in close ups that appeal to the male audience.
#7: There are often intertextual references – mostly to film, TV and popular culture.
The rave culture is full of bright lights, glow sticks, full on performances, DJ's with decks & mixers - and this is a typical sight.The main reference we have in this video, is the reference to TV itself. We seek enjoyment and pleasure by watching the TV
Music Video #3: Danny Byrd: We Can Have It All
Copyright: Hospital Records (2010)
#1: Music videos demonstrate certain genre characteristics.
This music video is conventional due to the fact it contains the DJ performing his tune with an audience, which you see in many dance music videos. It also features lots of close ups of the DJ.
#2: There is a relationship between lyrics and visuals.
The lyric "dance to the beat till you hear a drum" links into the visuals as they are dancing to the beat of a drum... wow... you'd never now. ;)
#3: There us a relationship between music and visuals.
The music is a pounding drum & bass number, that is sychronised with the dancing of the crowd. The spotlights also move accordingly during the song, and change colour routinely to give that little bit more of a dancefloor vibe.
#4: The demands of the record label will include the need for lots of close ups of the talent.
There are several close ups of Danny (e.g 0:28-0:32 & 0:59) but various others (0:49 & 0:53) only show close ups of certain features - the mixing desk, or hands for example. There are far more crowd shots during the video, which the label may consider to be more important! Happy and excited audience in the club = people thinking "oh, that's a good track... i might buy that"
#5: The artist may develop motifs or iconography that reoccur across their work (a visual style)
Danny Byrd has not created many other videos, and there is no notable motifs or iconography that can be found in them. His other main video (Ill Behaviour) features stock footage from festivals over the last few years... and a intresting old man playing a guitar very fast.
#6: There is frequent reference to the notion of looking, particularly voyeuristic treatment of the female body.
The video contains lots of "pretty colours" (sorry for dumbing down there... I couldn't think of a better phrase!) through the spotlights in the club (as you would expect from a nightclub) and that aids the pleasure of watching the video. There are also some attractive females dancing shown in close ups that appeal to the male audience.
#7: There are often intertextual references – mostly to film, TV and popular culture.
See Also: Representations in Music Videos
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