A2 Media Past Video: Puretone - Addicted To Bass

Now, call me a critic or a hard-task master, but there is really only one video I have been blown away with when shown it in class. All the rest, just don't have that certain special "aspect" that make them appeal to me. They need to be interesting from start to finish... and the amazing Puretone - Addicted To Bass remake from a few years ago, which rather unsurprisingly got full marks, is one such example.



It might be my love of the dance genre, but I was seriously impressed by this music video when I first watched this back in Year 10.

Andrew Goodwin: Do music videos demonstrate genre characteristics?

Andrew Goodwin states that music videos will often demonstrate characteristics that are specific to certain genres. As my videos are mostly based in the dance genre, I will be comparing them to what can typically be expected of that genre.

First off, let’s have a look at what is expected of the “typical” dance genre music video. LOTS of them are set in clubs and showcase the artist’s talent. This is usually because most dance tracks are created by well-known club DJ’s and producers – and therefore, they’d want to showcase their production qualities through the music and (usually) showcase their DJ’ing abilities through footage taken from club nights or special events. You’ll also typically get lots of male/female eye-candy with an awful amount of clothes missing.

Copyright: Ultra Records (2008)

Music Video of The Week (w/b 12/09/11) : Justice - Audio, Video, Disco

I'm back for Year 13! Another year of Media Studies awaits, so I thought I'd get back to blogging! To kick off, here's a relatively new tune from French electronic music producers Justice...


Copyright: Ed Banger Records (2011)